Pest Control Marketing Ideas That Will Help You Grow Your Business.

Pest Control Marketing Ideas– In 2019, the overall revenue of the pest control industry surpasses more than $13 billion. Due to the warmer weather and the growing urban sprawl, the pest control industry is booming. Therefore, the question is: How can you market your pest control businesses properly that will help you gain a competitive advantage?

Pest Control Marketing Ideas:

You might think that capturing the attention of the customers is an easy task, especially since homeowners will likely ask you about your services regarding pest termination from their property. But sometimes you might fail to come up with pest control marketing ideas that will help you grow your business. As the business industry changes dramatically, you need to think of new marketing methods that will allow you to generate leads.

If you’re the owner of your pest control business, we are here to help you. As marketing is the most important aspect of growing your company, we will discuss some pest control marketing ideas that will allow you to boost the growth and visibility of your business.

Create an Eye-Catching Website 

The first impression matters most for your business and nothing like the website is as capable as generating the first positive impression amongst customers. When you have a proper website for your pest control company, you will be able to maintain your online impression. Your website will often work as the first aspect while engaging with your audiences and they will judge your business by the UI of your website.

More than 45% of customers said that they consider the appearance and design of the website to determine the professionalism and credibility of any company. This means that when your website starts to load; you will have a couple of seconds to capture their attention until they close your website and avoid engaging with your brand. Here are some essential things you need to include in your website:

  • Proper navigation
  • Clear contact information
  • Online scheduling
  • Customer portals
  • Informative and engaging content
  • High-quality images
  • Affiliations and reviews
  • A search function

Apart from that, you also need to ensure that your website is secure and loads faster.

Optimize Everything for SEO 

This is one of the most crucial home services marketing options you need to know if you want to promote your pest control company. SEO is known as the process through which you will be able to boost the rankings of your website in the search engine results. SEO is most valuable as more than 97% of consumers use a search engine to find something and if they don’t find your business on the first page of the search results, you will miss numerous opportunities to contact and build a relationship with them.

The security, speed, backlinks, and content quality of your website are some of the essential things that will help your website rank better.

Claim the Local Search Listings 

As per Forbes, Google My Business Listings will play an important part in promoting your business. You also need to ensure your presence and consistency on the relevant local listings and directories. One of the most effective pest control marketing options is to claim the local search listings on the following platforms:

  • Facebook
  • Google My Business


These are the pest control marketing ideas that will help you grow your business. Don’t forget to contact us if you need to promote your pest control or other home service businesses.